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Photo Tampering throughout History

Under pressure from the National Advertising Division (NAD) of the Council of Better Business Bureaus in the U.S., Procter and Gamble pulled an advertising campaign for their NatureLuxe Mousse Mascara featuring singer Taylor Swift. The ads claimed that the mascara would provide "2X more volume" to lashes, but small print at the bottom of the ads admitted that the lashes were actually "enhanced in post-production" using image editing tools. “It is well established that product demonstrations in advertisements must be truthful and accurate and cannot be enhanced,” the NAD said. “Consequently, NAD appreciated the advertiser's action, which NAD deemed necessary and proper.”